Give it a second story

In 2021, Caroline Baeten founded dressr with a simple but powerful belief: fashion should be something you experience, not just own. Having gone through her own shift away from fast fashion, she wanted to make that transition easier, more enjoyable, and accessible to everyone.

Five years later, dressr has grown into a rental platform with 70+ carefully selected European brands and a fast-growing community of members who choose to wear more and own less.

Preloved is the next chapter. Because after years of professionally caring for thousands of pieces, we know better than anyone which items deserve a second life and which customers will love them for it.

This is fashion that goes further.